Retention
Subscriptions That Don’t Churn
Subscriptions win when they are flexible, valuable, and predictable. Design for real life, not perfect customers.
Sell the recurring outcome
Position the subscription as a convenience or performance upgrade, not a discount trap. Show usage cadence and savings honestly.
Frictionless control
Allow skip, delay, swap, or one-time add-ons from SMS and portal. Remind before renewals with a friendly nudge.
Onboarding that sticks
Use the first 30 days to teach habit: setup tips, quick wins, community, and a check-in at day 21.
Save plays for churn intents
At cancel, offer pause or downgrade first. Capture the reason and fix the root cause monthly.
Metrics that matter
Track MRR, churn rate, reactivation rate, and average tenure. Watch cohort curves rather than one-month snapshots.
#Subscription#CX#Churn
