Retention
Retention Levers: Email, SMS & Post-Purchase
Retention is compounding. Set up a few flows and a simple calendar, then keep promises post-purchase.
Must-have flows
Welcome, Abandon Browse, Abandon Cart, Post-Purchase, Winback. Start with plain-text emails and clear asks.
- Send welcome within 10 minutes
- Abandon cart: 1h, 20h, 48h cadence
- Winback at 45–60 days with incentive
SMS that respects attention
Use SMS for intent and logistics: cart, shipping, delivery, and one-time drops. Keep copy short and opt-out clear.
Post-purchase onboarding
Teach use, set expectations, and ask for a photo review after value is experienced.
Monthly retention calendar
Mix education, UGC, seasonal offers, and product drops. Keep a predictable but varied rhythm.
Measure lift the right way
Track repeat purchase rate, time-to-second order, and flow-attributed margin, not just open rates.
#Email#SMS#Flows
