Getting Started
From Zero to First Sale: A 14-Day Plan
You don’t need a perfect brand to make the first sale. You need focus and proof. Follow this two-week sprint.
Day 1–2: Clarify the offer
Pick one product. Write the promise in one sentence. Define a clear price and a simple guarantee.
Day 3–5: Ship a fast storefront
Use a clean theme, one hero image, benefit bullets, social proof, and a single CTA. Configure payments and shipping.
- Enable Apple/Google Pay
- Add returns policy and FAQ
Day 6–9: Generate traffic on purpose
Run one paid social campaign with 3–5 hooks pointing to the same PDP/LP. Ask 5 friends for feedback and one share each.
Day 10–12: Fix the leaks
Identify the biggest drop: CTR, CR, or checkout. Patch with clearer offer, tighter hero, or trust cues.
Day 13–14: Lock the learnings
Write what worked. Cut what didn’t. Set a weekly cadence for one new test and one new creative.
#Beginner#Playbook#Launch