Optimization
Landing Pages vs Product Pages: Pick the Right Canvas
Your PDP is a workhorse, but it isn’t always the best persuasion canvas. Here’s when to deploy a dedicated landing page instead—and how to make both fast.
When to use a landing page
Use LPs for campaigns with a single promise, for bundles, or when you need narrative sequencing that PDPs don’t provide.
When the PDP wins
Use the PDP for high-intent traffic, SKU-specific searches, and returning customers who already know the basics.
Wireframe essentials
LP: hook, promise, proof, mechanism, offer, FAQs, social. PDP: hero, options, price, proof, details, shipping.
- One primary CTA; keep secondary low contrast
- Sticky ATC on mobile
- Compress images and inline critical CSS
Routing and tracking
Send cold social to LPs; send branded/search to PDPs. Keep UTMs consistent and attribute by entry page + session intent.
Speed as a competitive edge
Minify, preload key assets, lazy-load below-fold media, and audit scripts quarterly. Faster pages convert and cut CAC.
#LP vs PDP#Funnels#Speed
