Analytics
GA4 + Shopify: Clean Setup, Useful Reports
Track less, trust more. This setup gets you accurate ecommerce events and reports you’ll actually use.
Decide your source of truth
Use Shopify for revenue and orders; GA4 for behavior and funnels. Reconcile weekly and investigate >5% gaps.
Essential events only
Page view, view_item, add_to_cart, begin_checkout, add_payment_info, purchase. Pass product ID, price, quantity, and coupon.
UTM discipline
Standardize utm_source, utm_medium, utm_campaign, and content. Use lowercase and hyphens. Never ship ads without final UTMs.
GA4 reports that matter
Build an Exploration for PDP → Cart → Checkout → Purchase with device split. Add a source/medium breakdown for drop-offs.
Debug before scale
Validate events in GA4 DebugView and Shopify’s order timeline. Test coupon and subscription edge cases.
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