Creative Testing: 5 Ads in 5 Days
Speed beats perfect. This cadence helps you ship five distinct ad ideas in five days without burning budget.
Constraints create creativity
Pick one product, one offer, one landing page. Cap daily spend. Creativity comes from angles, not chaos.
Define success before launch (thumbstop rate, CPC, first 500 clicks CR).
The five angles
Day 1: Problem-first. Day 2: Demo. Day 3: Social proof. Day 4: Objection crush. Day 5: Founder POV.
Keep copy modular so winners can be remixed across formats.
- Hook ≤ 2s, logo ≤ 0.5s
- One claim, one proof, one CTA
- Shoot vertical first; crop for others
Budget guardrails
Use a small learning budget per concept until you see signal. Kill on CPM outliers or bad CTR; scale on thumbstop + CTR + CPC combo.
Protect the account by isolating tests from proven evergreen.
Signal in the first 500 clicks
Don’t wait for perfection. If the first 500 clicks convert at half of site baseline, fix landing or offer before more production.
Ops to keep you shipping
Make a one-page brief template, a shared asset library, and a naming convention. Review results Friday, promote winners Monday.
